Gurgaon — Cargill announced that celebrity chef Sanjeev Kapoor will become the brand ambassador for the company's consumer oil portfolio in India. An agreement to that effect was signed between Cargill and Sanjeev Kapoor earlier today.
Cargill's NatureFresh, Gemini and Sweekar are amongst the strongest consumer oil brands in India. As brand ambassador, Sanjeev Kapoor will promote these brands through events and other promotional activities.
“We are proud to have Sanjeev Kapoor as our brand ambassador, and see a great fit between him and Cargill," said Siraj Chaudhry, Chairman, Cargill India. "Sanjeev Kapoor is recognized throughout India for high quality cooking as well as great tasting and varied Indian cuisine. By having the most celebrated face of Indian cookery endorse our broad range of healthy and low absorption oils, we will be able to reach more consumers who seek great tasting food that is prepared using healthy oils."
Sanjeev Kapoor said, “I am very excited to be associated with Cargill, a company that aspires to be a global leader in nourishing people. Cargill stands for trustworthiness, reliability, responsibility and high-quality. Being the brand ambassador for Cargill's range of low absorption and healthy oils underscores my firm belief that we can prepare great tasting food in a healthy manner."
Cargill originates, refines, and markets a wide range of edible oils and fats for food manufacturers, food service companies and consumers across India. The business owns and operates three edible oil refineries located at Paradip (Orissa), Kandla (Gujarat) and Kurkumbh (Maharastra).
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About Cargill
Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 131,000 people in 66 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business.
Cargill in India
Cargill first established a presence in India in 1987. The company's operations including the origination, handling, processing and production of a wide range of products such as refined oils, grain and oilseeds, sugar, cotton, animal feed as well as food and beverage flavors. Cargill also markets to consumers quality edible oils under India's leading brands 'NatureFresh', 'Gemini', `Sweekar' and `Rath'. For more information, please visit www.cargill.co.in.
About Sanjeev Kapoor:
Sanjeev Kapoor is the most celebrated face of Indian cuisine today. Chef Extraordinaire, TV show host, author of best selling cookbooks, restaurant consultant, architect of a unique range of food products and winner of numerous culinary awards, internationally acclaimed Chef Kapoor is living his dream of making Indian cuisine the number one cuisine in the world and empowering women of India towards making our country healthy.
Source: Cargill
