Burgers and Lies: The Corporate ‘Ghost Kitchen’ Food Delivery Outlets Posing as Independent Restaurants
December 12, 2024 | 1 min to read
Many food delivery app users in the UK have encountered Ghost Kitchens or Dark Kitchens since the pandemic began. Initially presenting as independent restaurants with diverse meal options, these outlets are largely corporate-created virtual brands. In reality, they often serve identical meals prepared in the same kitchens, raising questions about authenticity and consumer choice in the food delivery landscape.
If you use a food delivery app then the chances are that you have come across some of the many so-called ‘Ghost Kitchens’ or ‘Dark Kitchens’ that have spread across the UK since the start of the pandemic.
These outlets appear at first glance to be entirely independent restaurants offering local consumers a wide choice of high-quality meals, at premium prices.
However, further investigation reveals that they are in reality merely one of hundreds of corporate-created virtual brands, offering effectively identical meals, which are often prepared in the exact same kitchens.
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