Gimme a Whopper, fries and a beer.
Those words are no longer wishful thinking. Friday, Burger King (BKC) will unveil plans to sell beer and burgers at a Whopper Bar a new BK concept to compete with casual dining restaurants in Miami Beach’s tourist-heavy South Beach. The South Beach Whopper Bar is scheduled to open in mid-February.
Don’t look for beer at conventional Burger Kings. That’s not in the plans. But more Whopper Bars which offer an assortment of burgers, toppings and beer could be on tap in tourist hot spots such as New York, Los Angeles and Las Vegas, says Chuck Fallon, president of Burger King North America.
A brewski at the new Whopper Bar served in special aluminum bottles to keep them extra cold fetches $4.25. Or, order beer as part of a Whopper combo and your bill will be $7.99 roughly $2 more than the same combo meal with a fountain drink.
To read the rest of the story, please go to: USA Today
