Blue Apron Shares Sink As Customers Ditch Its Meal-Kits

Shares of Blue Apron Holdings Inc (APRN.N) slumped over 23 percent on Thursday after the meal-kit delivery company’s second-quarter revenue came in below estimates as fewer customers signed up for its service.

Blue Apron said its customers, or the total number of individuals who have paid for at least one order from its service, decreased 24 percent during the quarter.

The number of orders also slipped about 23 percent.

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