Arby's is testing a sandwich made with thick-cut venison steak in an effort to win over the more than 20 million American hunters.
In early November, the sandwich chain is debuting a sandwich made with thick-cut venison and crispy onions, topped with juniper berry sauce, at 17 locations. The restaurants, located in Wisconsin, Minnesota, Michigan, Pennsylvania, Tennessee and Georgia, were picked because of their location in popular hunting markets.
"Hunters hunt the meats, and we have the meats, so it makes sense for us to connect with them and offer a sandwich that they can’t get at any other restaurant chain," said Rob Lynch, Arby's Restaurant Group CMO, said in a statement.
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