In 1999, an online grocery-shipping company caught my attention. As a kid who had absolutely no say in what made the pantry cut, I shouldn't have cared so much. But the idea of summoning a pile of food through a few mouse clicks was simply magical.
My plan to get Mom onboard — hours of adding items to a virtual grocery cart to await her quick credit card swipe — didn't quite pay off, however; online grocers never made it into her circle of Internet trust. Besides, she said, "it's too expensive." WebVan came and went, and we continued visiting the local supermarket for our weekly food stock.
But Friday, my 14-year-old dream came true. Five years after Amazon launched AmazonFresh in its hometown of Seattle, the service arrived in San Francisco. Without thinking twice, I signed up for the free 90-day trial and began adding my usual items to a virtual grocery cart.
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