MEXICO CITY – Amazon.com Inc will begin selling food and drinks online in Mexico, including snacks, sweets and wines, it said on Thursday, a move that could intensify its competition with Wal Mart de Mexico to claim shoppers in a nascent e-commerce market.
Online shopping represents a fraction of total retail sales in Mexico but has grown swiftly, putting Amazon and its rivals in a race to ramp up investments in logistics, technology and product offerings.
Amazon views food and drink sales as key to growth, eyeing routine purchases to stock pantries as a way to generate other types of sales, but has yet to dominate the category.
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