Amazon Fresh will no longer let local third-party vendors sell on its platform, Business Insider has confirmed.
Vendors were previously allowed to enroll in Amazon Fresh's Local Market Seller initiative, which supplemented Fresh's offerings with locally sourced items. Fresh is Amazon's answer to home-and-business grocery-delivery services like FreshDirect and Peapod.
Fresh's third-party model acted as a platform for local merchants who could sell products to be delivered to members alongside their typical Fresh orders. The program will wrap up on May 30, when all vendors will be kicked off the platform.
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