Iselin, NJ – Allegiance Retail Services, LLC has announced the appointment of two senior-level managers.
Donna Zambo, has been appointed Vice President & Chief Marketing Officer at Allegiance. In this role, Donna will oversee the Information Technology; Marketing & Advertising; Digital Marketing and Consumer Analytics Divisions. Donna has over 30-years’ experience in the supermarket industry, most recently serving in several leadership roles at Wakefern Food Corporation (the cooperative arm of the Shop Rite banner), related to customer-facing Digital Marketing; ECommerce and Analytics practice. Prior to her eight year tenure at Wakefern, Donna spent 20+ years at Pathmark in progressively responsible roles in Marketing/Advertising; Loyalty Marketing and Consumer Insights Departments – leaving in 2008, as Senior Director of Marketing.
Kelly Davis has been appointed to the position of Director of Produce & Floral. In this position, Kelly will be responsible for directing, planning and organizing all functions of the Produce and Floral Departments for the company. Kelly brings with her a wealth of produce industry experience, including 18 years working for Wakefern Food Corporation. During that time, Kelly was involved in all aspects of produce procurement, operational activities and category management. Kelly also held various merchandising roles in pricing, marketing and advertising. In the mid 1980’s, Kelly worked for the US Army in Fort Knox, KY where she was responsible for the administrative and clerical needs of a nine person Military Intelligence Division.
David Maniaci, Chairman & CEO of Allegiance Retail Services, LLC, stated, “We look forward to both Donna and Kelly bringing their knowledge and experience to our organization. It will greatly benefit our business and support our continued growth in the marketplace.”
John T. Derderian, President & COO of Allegiance, stated, “I am excited to welcome Donna and Kelly to Allegiance. Their previous experience will be an invaluable asset to the Allegiance membership and stores, and we are proud to have them on our team.”
About Allegiance
Allegiance Retail Services, LLC supports independent supermarkets (e.g., Foodtown, Freshtown, Freshco, D’Agostino, LaBella Marketplace, Brooklyn Harvest, Market Fresh, Big Deal Food Market, Kissena Glatt Farms, Shop n Bag and JRs Fresh Foodtown) for retail success by providing them with marketing, advertising, technological and merchandising support, as well as a full line of Foodtown private label products. For more information, visit www.allegianceretailservices.com.
Source: Allegiance Retail Services, LLC
