The discount grocery chain Aldi is taking aim at Whole Foods with a new store design.

Aldi is spending $1.6 billion to implement the new design in 1,300 of its US stores, Bloomberg reports.

The German-owned grocery chain debuted the new design in October at a store in Richmond, Virginia, and it looks almost identical to Whole Foods' new cheaper chain of stores called 365 by Whole Foods.

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