TORONTO – Certified Burgers® (HERO) have joined forces again in support of the Canadian Breast Cancer Foundation- Ontario Region (CBCF), in an effort to help “beet” cancer. From September 26th through October 21st, 2016, diners can visit any HERO Certified Burger location in Ontario and enjoy their favourite burger between a Pink Bun from ACE Bakery. These attention-worthy buns get their colour from all natural beet juice added to the dough. For every pink bun sold during the campaign, $1 will be donated to CBCF – Ontario Region.
“At ACE Bakery® we are passionate about many things, and engaging the community to raise awareness and funds for breast cancer research is very high on our list,” states Roy Benin, President of ACE Bakery, “We had such a wonderful response to the pink bun campaign last year. Partnering with HERO once again is a privilege.”
The campaign’s tagline reads: Be a Hero. Let’s #BeetCancer together.
“Last year’s campaign surpassed our expectations,” comments John F. Lettieri, President of HERO Certified Burgers, “We are incredibly thrilled to continue this effort for a second year. We want our guests to know they can still enjoy their favourite burger while making a difference!”
ACE Bakery and HERO Certified Burgers will be on-site Sunday, October 2nd, at the CIBC Run for the Cure in Toronto, with the HERO food truck at the finish line. Delicious pink bun sliders will be made to order for a minimum donation of $2 per slider. All donations will benefit CBCF.
“Runners, families, and friends – refuel with pink bun sliders at the HERO food truck,” says
Lettieri, “Seize the opportunity to try a beet-juice bun from ACE Bakery for an amazing cause.”
“Through the tremendous generosity of ACE Bakery and HERO Certified Burgers employees and customers, the Canadian Breast Cancer Foundation is one step closer to creating a future without breast cancer,” says Carly Schur, Director, Corporate Programs, CBCF, “Their generous support will enable the Foundation to fund best in class research, education, awareness programs, as well as quality information and support programs for anyone affected by breast cancer.”
ACE Bakery and HERO Certified Burgers encourage supporters to get social about this campaign. Show off your “HEROism” and be rewarded with delicious prizes, when using the official hashtag #BeetCancer, as well as tagging ACE Bakery and HERO Certified Burgers on Instagram and Twitter. (Twitter: @HEROBurgers, @ACE_Bakery, Instagram: @HEROCertified, @ACEBakery)
“Together, we can travel far,” closes Benin, “Let’s build a legacy.”
About ACE Bakery®
One of North America’s leading artisan bakeries, ACE Bakery opened in 1993 creating
European-style rustic breads. The gentle shaping of each loaf, long fermentation periods, and a stone deck oven all work to create exceptionally flavourful bread with a pleasing texture and crisp crust. The breads contain no preservatives and are made with the finest ingredients. ACE Bakery®’s baguettes and artisan breads are available at hundreds of restaurants, hotels, caterers, grocery and gourmet food shops across Canada, throughout the United States, and the Caribbean. For more information, visit ACEBakery.com
About the Canadian Breast Cancer Foundation™ – Ontario Region
Canadian Breast Cancer Foundation is the leading community driven organization in Canada dedicated to creating a future without breast cancer. Our investments in innovative and relevant research and education have led to progress in breast cancer prevention, diagnosis, treatment and care. Since 1986, we have been at the forefront of a nationwide movement supporting and advocating for the breast cancer community.
About Hero Certified Burgers®
Founded in 2003, Hero Certified Burgers is a premium burger restaurant that concentrates on food derived from sustainable sources. While the main event is focused on their all natural Canadian Angus beef raised without hormones or antibiotics, they’ve built a gourmet menu consisting of premium proteins, artisan cheeses, high-end toppings and delectable desserts. In order to satisfy all palates and lifestyles, HERO focuses on alternative menu selections, including vegan, non-GMO and gluten-free options. For more information, visit www.heroburgers.com
Source: ACE Bakery®
