Zespri Kiwifruit Hitting Stores In North America First Week In June

New York, NY – ZESPRI Kiwifruit today announced its Green, Gold and Organic varieties will be available to North American consumers through major retailers the first week of June. North America will see similar volumes as last year in their three varieties: Green having a delicious, tangy-sweet flavor, Gold having a mellow, tropical-sweet flavor, and Organic providing a niche offering to meet the demands of quality, organic kiwifruit for those discerning consumers.

Throughout its 2012 season, ZESPRI will be providing nutrition facts, new health studies, and fun food and beverage recipes. ZESPRI will also be expanding its in-store sampling, trade and consumer ads, as well as ZESPRI’s digital presence in several new transmedia communities. ZESPRI high-impact birdbath shippers and POSM will feature QR codes, allowing consumers to use their smartphones to obtain information about New Zealand’s kiwifruit.

“We are very much looking forward to a dynamic, fulfilling season,” says Michele Hoard, Senior Marketing Manager for ZESPRI North America. “We’re also very excited about re-launching our Kiwifruit for Kids campaign for the second time around, due to its wide success in 2011. We are delighted to be kicking off another year!”

ZESPRI Kiwifruit are a great source of vitamin C, dietary fiber, potassium, folic acid, vitamin E, carotenoids and other antioxidants. They have a low glycemic index (GI) and are low in fat, so they’re perfect to eat every day. ZESPRI Kiwifruit are delicious and a healthy addition to children’s lunches, fruit salads, summertime picnics, along with being a refreshing “grab-and-go snack.”

ZESPRI

ZESPRI is the world's largest kiwifruit marketer, with over 2,500 growers producing and exporting more than 100 million trays of kiwifruit a year to over 60 countries. ZESPRI is a grower owned cooperative of New Zealand kiwifruit growers, with the aim of ensuring top quality ZESPRI kiwifruit are provided to consumers around the world. For more health information and easy summertime recipes, please visit www.zesprikiwi.com or check us out on Facebook.

Source: ZESPRI