Pelion, S.C.: WP Rawl, the premier grower, processor and shipper of leafy greens in the U.S. has launched a new kale item in time for the holidays. Nature’s Greens® Seasonal Harvest, “a delightful blend of craft kale greens,” is bound to please even the pickiest of palates due to its mild flavor and soft leaves.
Seasonal Harvest features a beautiful contrast of green and purple and white kale leaves, something not widely seen before and lives in a vibrant royal purple bag. The new addition complements the existing items under the Nature’s Greens set.
The name says it all: Seasonal Harvest is only available seasonally and for a limited time, from November through March and thus consumers will want to grab it when they see it.
“We are particularly excited about this item because it is the answer for those people who might not have tried kale yet or have been scared to do so,” said Ashley Rawl, vice president of sales, marketing and product development. “Due to its mild taste and soft texture, we believe consumers will respond well to it.”
Seasonal Harvest is now available at select retailers nationwide.
About WP Rawl
Dating back to 1925, WP Rawl is a fourth generation family farm which has grown to become a grower/shipper/processor, specializing in year-round bulk and value-added leafy greens and vegetables in the Rawl®, Nature’s Greens®, Palmetto Gardens® and Versatile Veggies® brands. In 2015, the company is celebrating its 90th anniversary.
Source: WP Rawl
