WP Rawl and Walmart Highlight Two-Decade Partnership and Commitment to Local Agriculture
October 23, 2025 | 2 min to read
WP Rawl hosted Walmart representatives at its Bunnell, Florida farming and processing sites on October 21 to showcase the family-owned operation’s century-long growth into a major supplier of leafy greens and vegetables. Led by Ashley and fourth-generation Chloe Rawl, the tour highlighted long-standing, 20-plus-year partnership, local sourcing, quality standards, and shared commitments to supporting American farmers, strengthening local economies, and delivering fresh, affordable produce year-round.
WP Rawl, a leading grower, processor, and shipper of leafy greens in the U.S., welcomed Walmart representatives on Tuesday, October 21st, for an inside look at the family-owned company’s farming, processing, and distribution operations in Bunnell, Florida, celebrating a partnership that has spanned more than 20 years.
The tour, led by Ashley Rawl, Vice President of Sales & Marketing and a third-generation family member, daughter, 4th generation, Chloe Rawl, and team members, Denise Rivera, Jordan Wehunt, and Enrique Torres, showcased WP Rawl’s leafy greens and fresh vegetable production, as well as its long-standing commitment to supplying Walmart with high-quality, locally grown produce.
“We know quality is the biggest driver when selecting produce, which is why we source as close to the customer as possible, without sacrificing quality,” said Robert Hendry, Walmart Corporate Affairs. “As we celebrate our local famers in Florida and across the country, we remain committed to buying the locally grown produce that support and create local jobs. It makes sense for our customers, our communities and our company.”
Founded 100 years ago in South Carolina, WP Rawl has grown from a small family farm into one of the nation’s largest producers of leafy greens and seasonal vegetables. Today, the company provides Walmart with collard, kale, mustard and turnips greens, as well as, green onions, herbs, beets, and other vegetables across multiple regions, helping ensure consumers have access to fresh, healthy foods year-round.
“Our partnership with Walmart goes back more than 20 years and has been built on mutual trust, shared values, and a commitment to feeding families affordably,” said Ashley Rawl. “At WP Rawl, our purpose is simple but powerful: growing fresh vegetables, our team, and our business all for the glory of God. Every field we plant, every product we ship, and every employee we support reflects our values of stewardship, team, safety, and GRIT. This visit was a chance to show the Walmart team the people, processes, and care behind every product we grow and deliver. We’re proud of what we’ve built together and look forward to many more years of partnership.”
During the visit, Walmart representatives toured their fields and processing facilities and met employees whose work feeds millions of consumers across the East Coast and beyond.
As demand for fresh, local produce continues to grow, both companies reaffirmed their shared commitment to supporting American farmers, strengthening local economies, and maintaining high standards for quality and freshness.
About WP Rawl
Dating back to 1925, WP Rawl is a fourth-generation family farm that has grown into a leading grower, shipper, and processor specializing in year-round bulk and value-added leafy greens and vegetables under the WP Rawl Farms brand.