Fresno, CA — After the successful launch of fresh cut peaches and nectarines last August, Fresh Fruit Cuts of Fresno, CA is gearing up for full season launch in mid-May and celebrating being nominated as a Finalist for the United Fresh Best New Fruit Product Award.
Last year’s retail launch was the realization of a dream and many years of R&D, including the evaluation of over 500 varieties to identify the varietal “short list” that will provide the flavor and texture required to ensure consumers a great eating experience every time. Kim Gaarde, President of Fresh Fruit Cuts and the driving force behind the proprietary process of sliced peaches and nectarines, remarked, “It has been a whirlwind of activity and opportunity here; we are very excited to see these products become successful in market.”
With consumers responding positively to convenience driven items including fresh cut fruits and vegetables, and snack items like carrots and apples continuing to grow in popularity, Woot Froot sliced peaches and nectarines have been a positive addition to the fresh-cut snacking category and will be in a variety of retailers throughout the U.S. this summer.
After the success of last year’s production, the company was able to make recent equipment upgrades within their facilities, allowing them to add additional SKU’s and pack sizes. Woot Froot will now be offered in 3oz bags, 5 count multipack clamshells, 14oz bags, and 10oz, 20oz and 2 lb trays, and is scheduled to hit retail stores starting May 15th.
“It’s very exciting to see our products being recognized by the industry for their flavor and convenience; it keeps us motivated to continue development and research of other new and innovative products,” remarked Gaarde.
All of the Best New Product Finalists will be on display at the United Fresh Show in Chicago in June where the winners will be announced on the last day of the show.
For more information on fresh cut peaches and nectarines, visit www.wootfroot.com or contact Fresh Fruit Cuts at info@wootfroot.com .
Fresh Fruit Cuts is a specialty processor and woman-owned business located in California’s Central Valley. Their goal is to deliver unique and high flavor value added products to consumers around the country.
Source: Fresh Fruit Cuts
