Wonderful Pistachios is launching its largest football campaign to date with a series of darkly comedic ads starring Seattle Seahawks cornerback Richard Sherman and Green Bay Packers linebacker Clay Matthews.
The $55 million campaign, titled “Put A Smile on Your Snackface,” follows a series of ads last year starring Sherman, as well as spots featuring John Cena as Ernie the Elephant.
The new effort takes the comedy in a decidedly darker direction. A series of ads features individuals who have led almost unfathomably unfortunate lives, yet can’t help but smile while eating Wonderful Pistachios.
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