Plant City, FL – Plant City based, international grower and year-round marketer of strawberries, blueberries, blackberries, raspberries and pineberries, Wish Farms, is proud to announce the hiring of Carlos Fear as Director of Berry Genetics.
“Adding Carlos to our team is a major milestone for our company,” said Wish Farms’ Owner Gary Wishnatzki, “His track record is phenomenal, and this move fits perfectly into our long-term strategic vision to develop and brand proprietary berry varieties that taste great.”
A renowned plant breeder and horticulturalist, Fear has thirty years of experience in the industry. The majority of his career was spent at Driscoll’s, where he helped develop many berry varieties and is an inventor or coinventor on thirty-five patents of raspberries, blackberries, and strawberries.
Fear will be based in Salinas, California and tasked with building upon the company’s already established breeding efforts.
Carlos Fear: “My focus is to help Wish Farms breed and license superior proprietary genetics from the leading players throughout the world. I have a keen interest in developing exceptional flavor through the understanding of chemistry, molecular genetics, germplasm, sensory analysis, and optimization of production practices.”
About Wish Farms:
Feel Good. Eat Berries. Make A Difference.
It isn’t just a catchy phrase, giving back is engrained in the company culture. Through the Wish Farms Family Foundation, a portion of profits are dedicated to their three pillars of giving: Food Insecurity, Youth Education and Community. With a defined mission, they hope to make the world a better place.
Founded in 1922, Wish Farms is a fourth-generation, family operated company. As a year-round supplier of strawberries, blueberries, blackberries, raspberries, and now Pink-A-Boo Pineberries®, it grows both conventional and organic varieties. Nationally recognized for innovation, Wish Farms utilizes patented traceability technology to ensure quality and safety by tying consumer feedback to specific information from each day’s harvest.
For more information, please visit www.wishfarms.com.
