AMADO, ARIZ. — Wholesum, Fair Trade certified growers and shippers of organic farm-fresh vegetables, recently announced the launch of their new line of heirloom tomatoes. The exquisite assortment was carefully selected for superior flavor and shelf life. Like their other offerings, Wholesum’s heirloom tomatoes are all organic and Fair Trade certified. Before hitting store shelves, they made their debut at the Global Organic Produce Expo in Miami, FL in January.
“Tomatoes have always been one of our most beloved items here at Wholesum, so we’re excited to expand our lineup by bringing a fresh take on a timeless treasure” says Ricardo Crisantes, CCO of Wholesum. “These aren’t your grandma’s heirloom tomatoes. For the past year, we have been testing out many different varieties to select the very best and it has been a labor of love perfecting them. I am confident consumers will be impressed.”
Heirloom tomatoes have been sought after for their unusual beauty, distinctive textures and vibrant colors. However, they have been known for not traveling well due to short shelf lives. Wholesum saw an opportunity for innovation, bringing to market a line of organic heirloom tomatoes that deliver exceptional flavor and have a much longer shelf life, maintaining quality even after 15 days. The heirloom tomatoes will come in varied colors including red, yellow, green and brown and will range in flavor from the more savory to the sweet and complex. They will be available to stores through the winter in 10 lb. trays.
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About Wholesum:
Wholesum, third generation family-owned and operated farms based in Southern Arizona are growers and distributors of Fair Trade, organic produce. With over 90 years of farming experience, Wholesum has been dedicated to continuous improvement along the supply chain through responsible sourcing, twenty plus years of organic growing, equitable labor practices and environmental protection. They are also pioneering in the fair trade movement as the first Fair Trade Certified farm in the US and partner with organic growers with the same mission and commitment. Through a combination of greenhouse and open field production, Wholesum provides a year-round supply of high-quality organic vegetables. More information is available at www.wh.farm.
