Westfalia Fruit continues to unlock value in the supply chain through its ‘Whole Tree’ approach

Westfalia Fruit continues to advance the future of the sector industry through a long-standing commitment to sustainability, innovation and full crop utilisation.

Through its ‘Whole Tree’ approach, Westfalia Fruit aims to maximise value from every part of the avocado tree and every grade of fruit. At a time when the fresh produce industry is increasingly challenged by climate volatility, disruptions across the entire supply chain, and rising costs, this holistic strategy supports resilience, operational efficiency, and minimal waste across the value chain.

Westfalia Fruit operates across the full avocado category, supplying fresh whole fruit across multiple quality tiers, including good, better, best and organic, alongside a broad portfolio of convenience and processed products such as guacamole, smashed avocado, pulp, oil, dried, frozen and IQF formats. Fruit that does not meet fresh market specifications is redirected into high-value processing, ensuring consistent utilisation and reliable supply while supporting sustainability objectives.

Building on this foundation, Westfalia Fruit is striving towards its zero-waste, total crop use ambition. Whereby innovative workstreams convert avocado by-products into commercially valuable materials. These initiatives focus on transforming byproducts such as avocado skins and stones into wide-ranging applications, including use in cosmetics, natural pigment extracts and colourants, and fibre and starch extraction to convert into sustainable packaging materials.

Building on research and development started over 7 years ago, Westfalia Fruit is now working towards a fully integrated process to extract these valuable compounds from what would otherwise be classified as ‘waste’, with low value as compost material or use in anaerobic digesters, unlocking value in the supply chain.

By applying a full-crop approach, Westfalia Fruit delivers minimal waste, maximum efficiency and integrated category solutions that benefit growers, customers and consumers alike. Future projects are already under evaluation to unlock the incredible value of this amazing fruit, strengthening Westfalia Fruit’s position as an innovation leader in circular agriculture.

Visitors are invited to meet the Westfalia Fruit team at Fruit Logistica 2026 in Berlin to learn how innovation and zero-waste strategies are shaping the future of the avocado category.

About Westfalia Fruit

The multinational Westfalia Fruit Group is a leading supplier of fresh and processed produce to international markets, offering a diverse range of quality fruit and related products via its vertically integrated supply chain. Founded over 75 years ago on guiding environmental, social, governance & sustainability principles. These practices, premised on the legacy of Dr Hans Merensky are at the heart of all that is done by the Group.

Today, operating in 17 countries spread over 5 continents, the Westfalia Fruit Group prides itself on advancing sustainable agricultural practices and being a responsible corporate citizen within the communities in which it operates.

As a frontrunner in the avocado industry, Westfalia Fruit grows, sources, ripens, packs, processes, and markets accredited avocados across the globe throughout the year. Value-added products include avocado oil, low-preservative guacamole, frozen avocado, and dried fruit.

Westfalia Fruit grows fruit in all major origins in the Americas and Africa and sources from partner orchards, giving the Group the most diverse avocado-growing footprint in the world. Westfalia Fruit’s dynamic and integrated supply chain from research to the consumer benefits all stakeholders. The Group’s research division, Westfalia Technological Services, is the world’s largest privately funded subtropical fruit research unit. Its dedicated team of scientists and technicians focus on varietal development, innovation, and environmental matters, and provides a pivotal role in defining the future of the global avocado industry.

A supplier of choice to retail, wholesale, and food-service customers, Westfalia Fruit operates sales offices in the UK, Europe, North America, Latin America, southern Africa, and Asia. Fruit is packed in diverse formats and expertly ripened to deliver optimal eating quality. For more information visit www.westfaliafruit.com.