Oberlin, Ohio – Midwest Apple Improvement Association (MAIA) today launches a new website at MAIAApples.com, and just as he was preparing to flip the switch, MAIA President Bill Dodd paused and noted, “Wow, this is a really freaking amazing new site.”
MAIA currently has more than 700 members through the Midwest and North America focused on developing and marketing apples for the modern consumer and modern grower.
“I know we’re based in the Midwest and are supposed to be modest, but – wow – we’re really proud of the new site,” Dodd said. As he scrolled through the pages, he noted the site reflects MAIA’s latest evolution in growing membership and bringing new varieties to market.
“In the past two years, we have hit a major milestone with the successful roll-out of MAIA-1 (EverCrisp®) at grocers nationwide,” Dodd added. “Our new website puts us in the right place online in terms of helping growers, distributors and retailers understand who we are, what we’re offering and where we’re heading.”
Among the highlights:
- Extensive profiles of MAIA’s top varieties, including MAIA-1 (EverCrisp®), as well as varieties entering the market in the near future, including: MAIA-L (Ludacrisp®), MAIA12 (Summerset®), MAIA11 (Rosalee®) and MAIA-Z (Sweet Zinger®).
- An extensive directory of all MAIA members, including growers and nurseries.
- Membership information, including simple forms for joining the growing MAIA family of orchards.
- Lots of pictures and stories about MAIA apples.
About Midwest Apple Improvement Association
Midwest Apple Improvement Association (MAIA) was formed in the mid-1990s with the goal of developing apple varieties to suit the climate and challenges faced by growers in the Midwest. Today, there are more than 700 members across the United States, Canada and internationally. To date, they’ve bred, grown, harvested and evaluated more than 50,000 seedlings.
