Wal-Mart has installed Sun Brand Technologies’ Odin brand management software across its fresh produce, grocery and health and beauty lines to improve the efficiency of its packaging design-to-print process.
The software, which is already used by Wal-Mart-owned supermarket Asda, will enable the global retail group to increase the speed-to-market and reduce costs by eliminating duplication, sharing global information online and minimising errors across its project management systems.
Wal-Mart aims to improve its turnaround times using three of Odin’s modules: Odin On Time, which reduces delays in the design-to-print process; Odin Sprint, which speeds up the artwork approval process; and Odin Assets, a centralised storage and retrieval system containing images and data.
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