Mission, Texas: Like many annual events over the past twelve months, the Viva Fresh Open paused in 2020 while the world coped with an unforeseen pandemic. But now, the eagerly awaited tournament resurfaces in Dallas as the industry gathers at the first in-person produce expo in more than a year.
Presented by BEBO Distributing, Inc. & Wonderful Citrus, the Sixth Annual Viva Fresh Open will be held at Cowboys Golf Club, the only NFL-themed golf club in the world on March 26th. With a course designed by award-winning architect Jeff Brauer, it seamlessly blends with its pristine natural setting in the rolling hills of Grapevine. The club is one of the region’s only all-inclusive world-class resort golf properties, in partnership with the Gaylord Texan Resort and Convention Center.
“We are proud to be the first to bring an in-person event back to the produce industry, but we take that honor with great responsibility,” remarked Ed Bertaud, director of retail sales for IFCO and golf tournament chair. “A great deal of planning goes into executing events such as Viva Fresh and the concurrent golf tournament each year, more so than ever in 2021. We are ready to welcome our members and peers to a safe event that promises to deliver the great experience of Texas hospitality for which we are known.”
One of the few sports to experience a resurgence during the pandemic, golf is a fun way to network, exercise, and stay safe. Cowboys Golf Club is implementing and enforcing measures and precautions as recommended by the CDC throughout the property to keep Viva Fresh Open attendees safe:
- Social distancing of 6 feet apart
- Thorough overnight sanitation of all golf carts
- Increased sanitation in common areas and high-touch surfaces
- Modified green hole cups for touch-free ball retrieval
- Removal of rakes in bunkers
As the golf tournament winds down at 12:30 pm, all Viva Fresh attendees are invited to a food truck rally where they can enjoy lunch, beverages and that sorely missed in person (yet socially distanced) networking.
For more information or to request to be placed on the waiting list for the Viva Fresh Open Golf Tournament, please contact the Texas International Produce Association at info@texipa.org or call (956) 581-8632.
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About the Viva Fresh Produce Expo
The Viva Fresh Produce Expo was established in 2015 by the Texas International Produce Association (TIPA) in order to create meaningful networking and educational opportunities for its members while shining a light on the importance of the Rio Grande Valley as an emerging trade corridor and production zone for healthy and nutritious fruits and vegetables available all year long. For more information, please visit www.vivafreshexpo.com.
About the Texas International Produce Association
Founded in 1942, the Texas International Produce Association (TIPA) promotes, advocates, educates and represents the nearly $8 billion in fresh produce that is either grown in the state or calls Texas the first point of US-arrival for North American distribution. For more information about TIPA, visit www.texipa.org or call 956-581-8632.
