DENVER (March 31, 2010) Molly Connors of Richland, WA, was elected to the United States Potato Board (USPB) Executive Committee at the organizations 38th Annual Meeting held in Denver, CO, March 9-12. Connors is serving her third year on the USPB, and first year as Co-Chairman of the Domestic Marketing Committee. She previously served for two years on the USPB Administrative Committee as a member of its International Marketing Committee.
Co-Chairing the USPB Domestic Marketing Committee is a great opportunity, Connors said. The group has done an excellent job implementing the PotatoesGoodness Unearthed campaign, and I think it truly resonates with our target audience Linda. I look forward to being a part of continuing to grow the campaign and creating an emotional connection with our consumer that will ultimately increase loyalty to and consumption of potatoes.
Connors grew up with potatoes and represents part of the third generation of Skone and Connors Produce, Inc, a diversified agricultural operation involved in the production, packing and marketing of potatoes, onions, apples, alfalfa and wheat. She has worked with the Basin Gold Cooperative for the past nine years, focusing primarily on retail and foodservice accounts. Basin Gold handles the sales and marketing of potatoes and onions for several produce companies in Washington and Oregon, including her family business.
A graduate of the University of Washington, Connors has a background in advertising, marketing and brand development-expertise, greatly valued in the potato industry.
As a Board Member for the Childrens Developmental Center in Tri-Cities, WA, Connors has served on the fundraising committee, and is thankful for the success of her community in raising money for children with special needs. Connors enjoys reading, golf, cooking and traveling.
Source: USPB
