Attached following this story, for US potato industry use, is the 2011 annual supermarket sales (supermarkets ONLY). This report utilizes Nielsen Scantrack®, Perishables Group FreshFacts® and NPD POTATOTRAC® to track sales trends at the supermarket for fresh UPC products, Chips, Dehy, Frozen, and Refrigerated potatoes.
This report takes a look at quarterly performance, like the below chart, but also tracks performance across many key performance metrics back to the year 2000. You’ll also see breakouts by region, sector and potato type.
The Q4 and 52 week ending results are:
To read the rest of the story, please go to: United States Potato Board
