WASHINGTON, DC – United Fresh will kick off its 2014 “Now Boarding for Chicago” Spring Fresh Impact Tour with town halls and member visits in 10 states during March and April. United Fresh CEO Tom Stenzel and executive staff will travel across the country to meet with members to provide a sneak preview of this summer’s United Fresh convention, taking place June 10-13 in Chicago.
At some 15 town halls across the country, members will learn how they can benefit from the recently passed Farm Bill, discuss expanding opportunities for produce sales in schools and at retail, and review the latest information on how new food safety regulations are likely to affect their businesses. “Town halls give us the unique opportunity for informal, face-to-face discussion with our members about what matters most to them,” Stenzel said.
“With our Chicago convention coming up soon, we also want to let people know about this unique event that brings the fresh produce industry and supermarket industry together to pursue business growth. Working together with the Food Marketing Institute provides a strong retail platform, with great speakers like Publix CEO Ed Crenshaw, a broader educational offering focused on produce marketing from grower to retailer, and networking experiences with supply chain partners you just won’t find at any other show.”
The “Now Boarding for Chicago” Spring Fresh Impact Tour kicks off next week with town halls in Immokalee, Florida; McAllen, San Antonio and Dallas, Texas; and Charlotte, North Carolina. The tour will continue with stops in Ohio, Indiana, New York, Pennsylvania, Washington, Idaho and California.
The tour’s town halls and member visits are scheduled as follows:
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Spring 2014 Tour Destinations |
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Immokalee, FL |
March 17 |
Town Hall Reception & Member Visits |
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Charlotte, NC |
March 18 |
Town Hall Luncheon & Member Visits |
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McAllen, TX |
March 18 |
Town Hall Luncheon & Member Visits |
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San Antonio, TX |
March 20 |
Town Hall Luncheon & Member Visits |
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Dallas, TX |
March 21 |
Town Hall Luncheon & Member Visits |
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Cincinnati, OH |
March 25 |
Town Hall Luncheon & Member Visits |
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Willard, OH |
March 26 |
Town Hall Luncheon & Member Visits |
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Orlando, FL |
March 26 |
Intl. Sprout Growers Convention |
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Indianapolis, IN |
March 27 |
Member Visits |
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Bronx, NY |
March 31 |
Hunts Point Market Meeting & Member Visits |
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Ephrata, PA |
April 1 |
Town Hall Luncheon & Member Visits |
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Philadelphia, PA |
April 2 |
Town Hall Luncheon & Member Visits |
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Issaquah, WA |
April 7 |
Town Hall Luncheon & Member Visits |
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Wenatchee, WA |
April 8 |
Member Visits |
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Yakima, WA |
April 9 |
Town Hall Luncheon & Member Visits |
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Boise, ID |
April 10 |
Member Visits |
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Bakersfield, CA |
April 15 |
Member Visits |
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Visalia, CA |
April 16 |
Town Hall Luncheon & Member Visits |
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Salinas, CA |
April 17 |
Grower-Shipper Association Board Meeting & Member Visits |
More information on tour locations and town hall registration options can be found on the United Fresh website.
Throughout the trip, members and staff will be posting updates and photos to the United Fresh Facebook page. Follow us online or attend a Town Hall to join in on the Now Boarding for Chicago Spring Fresh Impact Tours!
For more information, contact Miriam Wolk, vice president of membership & marketing, at 202-303-3410 or by email at mwolk@unitedfresh.org.
Founded in 1904, the United Fresh Produce Association serves companies at the forefront of the global fresh and fresh-cut produce industry, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. From its headquarters in Washington, D.C. and Western Regional office in Salinas, Calif., United Fresh and its members work year-round to make a difference for the produce industry by driving policies that increase consumption of fresh produce, shaping critical legislative and regulatory action, providing scientific and technical leadership in food safety, quality assurance, nutrition and health, and developing educational programs and business opportunities to assist member companies in growing successful businesses. For more information, visit www.unitedfresh.org or call 202-303-3400.
Source: United Fresh Produce Association
