Pink Lady® has announced a partnership with upcoming film “How to be Single” – Releasing in cinemas Feb 19th – through a competition which will appear on 3,000,000 packs of Pink Lady® apples in the New Year.
The national competition will offer five luxury weekends away in different European cities, from Paris to Budapest, with movie hampers up for grabs for 20 runners up. The on-pack giveaway will appear on packs in Asda, Morrisons, Tesco, The Co-operative, Aldi, Lidl, Iceland, Costco, Budgens and Ocado from 18th January to 21st February.
“How to be Single” is set to be the rom-com of the year, with Drew Barrymore producing and an all-star cast including Dakota Johnson (“Fifty Shades of Grey”), Rebel Wilson (“Pitch Perfect”), Damon Wayans, Jr. (“Let’s Be Cops”), Anders Holm (“Neighbors,” upcoming “The Intern”), Alison Brie (“Get Hard”), Nicholas Braun (“The Perks of Being a Wallflower”), Jake Lacy (HBO’s “Girls”), with Jason Mantzoukas (“Neighbors,” TV’s “The League”) and Leslie Mann (“This is 40,”).
Michelle Toft, Chief Marketing Officer at Coregeo®, the master Licensor for Pink Lady® in the UK, said: “This partnership with Warner Bros. is an exciting new step for the brand, and we felt the new film was a great match for Pink Lady®. We’re confident that the on-pack competition will prove popular with consumers and start 2016 with a bang”
This is the 5th year Pink Lady® has run a major national on-pack promotion across UK retailers with the competition growing larger and larger each year; last year saw 21,000 entries resulting a 15% uplift in sales across the promotion period. This marketing initiative follows a strong year for Pink Lady®, which according to the latest Kantar data holds over 37% of the branded fresh produce market.
For further information please contact Kyla Flynn or Katy Meehan at MCG PR 0113 307 0113/0207 239 8295 or kyla.flynn@mcgpr.co.uk
About Pink Lady®
A Pink Lady® apple is the first to blossom on the tree and the last to be harvested by hand. From ‘pip to perfection’, only the very best pass the rigorous inspection tests to receive the Pink Lady® classification. This time on the tree helps Pink Lady® apples to develop their unique fizz, distinctive blush, sweet flavour and crunchy texture.
Pink Lady® apples are also packed with goodness – they are a natural source of energy and a single apple supplies a quarter of your day's vitamin C. In addition, you’ll find boron to keep your bones strong, and pectin, which helps your body digest food more efficiently. What’s more, with an average 100g Pink Lady® apple containing about 50 calories, they’re the perfect ingredient or snack for a healthy lifestyle. For more information visit www.pinkladyapples.co.uk
The Pink Lady® trademarks are registered by Apple and Pear Australia Limited (APAL) in more than 80 territories worldwide and reserved for the exclusive use of licensees.
Source: Pink Lady®
