UK: Pink Lady Sees Huge Sales Increase In Spite Of Market Decline

Pink Lady® has reported a huge increase in sales, now holding 10.2% of the market share, in spite of a downturn in the value of the apple market. 

According to the latest Kantar data, for the first time in its history the iconic fresh produce brand has seized second position in the apple market in terms of value, with a 17.8% share.

The apple market has been in decline in recent years, with its value showing a 1.8% decrease, while the value spend of Pink Lady® apples has risen by more than 20%. This increase is unparalleled by any other apple variety.

The soaring sales figures come after several years of heavy investment in the brand by the master licensor, Coregeo®, with brand initiatives spanning marketing, advertising, sponsorship, digital, PR and experiential.

Michelle Toft, Chief Marketing Officer at Coregeo® said: “We’re absolutely thrilled with the latest figures from Kantar. Reaching this position in the market would have been unthinkable five years ago, and we’re especially proud of this achievement given the state of the wider apple market.

“Our focus over the past couple of years has been the snacking market, which we identified as an area of huge potential growth. The excellent sales figures show that this integrated campaign has really struck a chord with consumers and converted into sales. We are hopeful that this growth will continue into 2017 and beyond.”

For further information please contact Kyla Flynn or Katy Meehan at MCG PR. Email kyla.flynn@mcgpr.co.uk or katy.meehan@mcgpr.co.uk or telephone 0113 307 0113.

About Pink Lady®

A Pink Lady® apple is the first to blossom on the tree and the last to be harvested by hand.  From ‘pip to perfection’, only the very best pass the rigorous inspection tests to receive the Pink Lady® classification. This time on the tree helps Pink Lady® apples to develop their unique fizz, distinctive blush, sweet flavour and crunchy texture.

Pink Lady® apples are also packed with goodness – they are a natural source of energy and a single apple supplies a quarter of your day's vitamin C. In addition, you’ll find boron to keep your bones strong, and pectin, which helps your body digest food more efficiently. What’s more, with an average 100g Pink Lady® apple containing about 50 calories, they’re the perfect ingredient or snack for a healthy lifestyle. For more information visit www.pinkladyapples.co.uk  

The Pink Lady® trademarks are registered by Apple and Pear Australia Limited (APAL) in more than 80 territories worldwide and reserved for the exclusive use of licensees.

About Coregeo® Ltd

Coregeo® Ltd is the fresh produce brand marketing specialist. As the UK's Master Licensor for leading fresh produce brands Pink Lady® apples and Tenderstem®, Coregeo® has led the fresh produce industry in brand management and marketing. With over a decade’s experience pioneering fresh produce brands, Coregeo® specialises in intellectual property and brand management, trade and consumer marketing services and trade relationship management.  In April 2016, Coregeo® took over as Master Licensor for Bimi® (the European brand name for Tenderstem®) in Europe.

Source: Pink Lady®