Irwindale, Calif. – Ready Pac Foods, Inc. proudly announces the appointment of Tristan Simpson as Vice President (VP), Corporate Communications. In this newly created position, Tristan joins the Ready Pac Executive Leadership Team, and will lead the company’s communications efforts. Her responsibilities include executive messaging, stakeholder outreach, public and media relations, digital media, and internal associate engagement. Tristan will report directly to Tony Sarsam, Ready Pac’s CEO.
“Tristan is a valued part of our organization, and has demonstrated proven performance and excellent leadership here at Ready Pac,” says Sarsam. “I am confident she will successfully help us elevate the engagement with internal and external stakeholders.”
Tristan joined Ready Pac in 2011, and has held a variety of roles within the Marketing area, most recently as Senior Director of Marketing & Corporate Communications. Tristan has been an integral part of the Marketing team through her leadership in launching new products, driving strategic marketing programs, and launching Ready Pac’s new website and social media platform back in March 2012.
With over 20 years of experience, Tristan’s career has been dedicated within Consumer Packaged Goods marketing in the retail and foodservice channels. She has managed efforts within the food industry including product marketing, advertising, business development, communications, and public relations.
Prior to Ready Pac, she worked for a variety of companies/brands such as Smart & Final, Paramount Farms (Sunkist®), Nancy’s Specialty Foods, Frieda’s, Sun Pacific (Cutie® Clementine’s), and Pandol Bros.
Tristan earned her B.A. in English from the University of California, Irvine (UCI), and later returned to UCI to receive a Certificate in Marketing. Tristan will remain in the Ready Pac corporate headquarters located in Irwindale, CA.
COMPANY BIO: California-based Ready Pac is a premier producer of convenience fresh foods, including fresh-cut produce. With processing facilities throughout the United States, Ready Pac’s award-winning salads, snacks, fresh-cut fruit and vegetables are distributed in supermarkets and restaurant chains across North America. For more information, visit www.readypac.com.
Source: Ready Pac
