WATSONVILLE, Calif. – Tour de Fresh, presented by The California Giant Foundation, is excited to announce the new 2019 route for the sixth annual ride. The ride will take place this fall with the Pacific Ocean and coastal highways as its backdrop.
This year, the route will start in Carmel and continue along the breathtaking ocean and mountain views of Big Sur Highway 1 to Cambria. Riders will then venture south from Morro Rock to Solvang on the second day; and on the third day, they will return to the coastal highway from Carpentaria to Redondo Beach. On the fourth and final day, the group will journey from Redondo Beach inland to Anaheim and land at the steps of the convention center before the 2019 PMA Fresh Summit.
Due to the overwhelmingly positive response on the extension of last year’s ride from sponsors and riders, the tour will again be four days. “We’re so excited and appreciative of the support we’ve garnered over the years,” said Cindy Jewell, vice president of marketing for the California Giant Berry Farms. “The amount of dedication and training that our riders endure for this cause inspires all of us volunteers to work harder for Tour de Fresh.”
Tour de Fresh riders will raise money for salad bars in the following districts:
- Rosedale Union School District (CA)
- Lost Hills Union School District (CA)
- Acalanes Union High School District (CA)
- Mt. Shasta Union School District (CA)
- Palmdale School District (CA)
- Mother Lode Union School District (CA)
- Ramona Unified School District (CA)
- South Whittier School District (CA)
- Barrow County Schools (GA)
- Wadsworth City Schools (OH)
- Washington County Schools (TN)
- Fort Worth ISD (TX)
The key regions selected have requested multiple salad bars for a total of 45 to serve communities with the greatest need. Industry leaders, riders as well as family and friends of riders will have the chance to make an impact by supporting a cause that has impacted approximately $1.3 million in additional produce sales through placing salad bars in schools across the United States.
There are still several exciting sponsorship opportunities to support childhood nutrition through school provided salads bars. Should you choose to join the cause and take advantage of this marketing opportunity leading up to Fresh Summit, you’ll be alongside these current sponsors:
Americold, And Now U Know, Basil Seasonal Dining, California Giant Berry Farms, C&S Wholesale Grocers, Coosemans, DMA Solutions, Earthbound Farm, Emerson, Fresh Plaza, Good Foods, Gusto Handcrafted Pasta & Pizza, iTradeNetwork, JAZZ Apple, Lipman Produce, Mission Produce, Paramount Export, Produce Marketing Association, Regal Marketing, Renaissance Food Group, Robinson Fresh,Sakata Seed, Specialty Produce, SunFed Perfect Produce, and Western Precooling.
To make a difference and be a part of this noteworthy cause, please visit www.tourdefresh.com or contact the Tour de Fresh team directly at tdf@calgiant.com.
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About Tour de Fresh
Tour de Fresh, presented by The California Giant Foundation, is the one-of-its-kind, collaborative event that unites the most significant brands and influencers in the fresh produce industry for a four-day cycling event that raises funds to benefit the Salad Bars to Schools campaign. In its first five years (2014-2018), Tour de Fresh placed more than 240 salad bars in schools across the country. Sponsors and participants alike strongly believe that providing healthy eating opportunities for school children should be a requirement, which keeps this event thriving year after year.
About Salad Bars to Schools
Salad Bars to Schools is a public health campaign to increase salad bars in schools across the country so that every child has the choice of healthy fruits and vegetables every day at school. Salad Bars to Schools supports former First Lady Michelle Obama’s Let’s Move! Initiative to end childhood obesity in a generation. Salad Bars to Schools founding partners are: The United Fresh Start Foundation, National Fruit and Vegetable Alliance, the Chef Ann Foundation and Whole Kids Foundation. More information can be found online at www.saladbars2schools.org.
