After a successful South American season with Blueberries and Cherries, Thx! is expanding into northern hemisphere sourcing to offer year round supply to its customers.
Working with Mexican, US and Canadian growers that want to benefit from a program that has social impact in the communities they operate in.
Growers have reported increased productivity, improved worker morale and have benefited for being part of the program.
Distributors and retailers are delighted to be able to offer their customers the opportunity to transform lives Thx! goals for 2019 are:
- Offer a year round blueberry supply
- Expand to other berries
- Develop a summer cherry program
- Implement expansion to Europe and Latin America markets
- Impact at least 100 farm workers
Combining their passion for helping the less fortunate people and an innovative marketing solution, Thx! founders (Raul Fernandez and Martin Casanova) aim to connect people and companies who aspire to make a difference and to accelerate positive impact for a better world
About Thx!
Thx! provides an innovative way for involving younger and socially conscious shoppers in helping farm workers achieve a dream and for retailers to showcase their social commitment.
The clamshells and labels feature pictures of individual farm workers involved in the packing of the products and that by being part of the Thx! program have their dreams fulfilled as the product is sold
Shoppers can connect with these farm workers and learn about their dreams by using a QSR Code on the label to access videos that feature each individual farm worker describing their life and dream. They can also access these videos by logging in to the www.thxdreams.com website.
83% of consumers today are making conscious buying choices and selecting companies that support social and environmental causes over those that don’t.
