The Produce Mom Welcomes Chelan Fresh To Family Of Partners

INDIANAPOLIS, Indiana – Chelan Fresh Marketing has joined The Produce Mom Family of Partners. The partnership was established with a primary goal of marketing the Rockit™ Apple, which has been promoted on The Produce Mom's blog, social media & WISH-TV/Indy Style news segments.

The Rockit Apple promotions were well-received.   Jeff Ryg, Kroger Central Division, praised The Produce Mom's campaigns, "She creates buzz.  Our shoppers are fans and followers of The Produce Mom.  I have great confidence in our ability to sell a product when The Produce Mom is talking about it.  It's exciting for me to see so many of Kroger's valued partners joining The Produce Mom Family of Partners."

After the success of the Rockit Apple promotion, Chelan Fresh invited The Produce Mom to join their Annual Cherry Harvest Tour. This year's tour took place July 13 – July 15 in the Lake Chelan area.  Chelan Fresh invites individuals representing positions of industry influence to participate in their Ag Tourism & Education program. This year's guests included Registered Dietitians, Food Stylists, Bloggers, Consumers, as well as Policy & Commission Representatives.  Chelan Fresh was thrilled to have Lori Taylor, The Produce Mom, in attendance.  "We at Chelan Fresh are proud to support The Produce Mom,” said Kathryn Grandy, Chelan Fresh Marketing.  “It's very exciting to witness the way her social campaigns and consumer marketing style benefit our brand.  We have great respect for all fellow members of The Produce Mom Family and we look forward to working with The Produce Mom to increase the consumption of fresh produce.”

“I am very passionate about introducing consumers to new & exciting items in the produce department, such as the Rockit Apple,” said Lori Taylor, The Produce Mom.  “The experience at Chelan Fresh was invaluable to me & all the followers of The Produce Mom.  I love demonstrating to consumers the protocol & care that is necessary to bring a fresh produce item from the farms to our home kitchens.  Our industry’s dedication to sustainability & food safety is beyond admirable.”

About Chelan Fresh Marketing
Chelan Fresh Marketing was established in August 2004 and holds the sales and marketing responsibilities for Gebbers Farms and Chelan Fruit Cooperative.  Today, Chelan Fresh has grown to become one of Washington State’s largest marketers of fresh fruit with an estimated annual sale of 12 million boxes of apples, 1.3 million boxes of pears, 3.3 million boxes of cherries.  For more information visit www.ChelanFresh.com

About The Produce Mom®
Launched in January 2012, The Produce Mom is the official blog and consumer brand of Indianapolis Fruit Company, a supplier of fresh fruits and vegetables to retailers in more than 14 Midwestern states. The blog is authored by Lori Taylor, Marketing Manager, wife and mother. She combines her professional and personal experiences to share relevant industry knowledge with consumers.

The Produce Mom provides consumers with information on how to select, store and serve fruits and vegetables through resources such as the Find Your Favorite® elementary school education program, the Produce Mom Picks® initiative in grocery stores and restaurants, an online recipe directory, blog posts, social media and partnerships with fruit and vegetable suppliers.

As The Produce Mom, Lori has received national recognitions, including the top 40 Under Forty from Produce Business Magazine, Fruit & Veggies–More Matters Industry Champion by Produce for Better Health Foundation, Walt Disney Kids Concern, Well Dunn Recipient by the WNBA Indiana Fever, Woman of Influence by the National Center of Excellence in Women’s Health, Indiana’s Most Influential Dame at the Social Media Summit, a community partner for the Indianapolis Public Schools’ Foodservice Department and one of the most influential produce industry professionals in the “Packer 25” by leading trade journal, The Packer.

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Source: The Produce Mom