The Produce Mom Features 'Eat Brighter!' On Indianapolis Morning Show
April 22, 2015 | 3 min to read
INDIANAPOLIS, Indiana — Lori Taylor, author of The Produce Mom® featured the ‘eat brighter!’ movement on Indy Style, Indianapolis’ only live lifestyle morning television show. ‘Eat brighter!’ is an industry-wide initiative to promote fresh produce to children through healthy messaging and consistent branding using Sesame Street characters.
Taylor, a regular contributor to Indy Style, showcased Nature Fresh™ Farms cucumbers and bell peppers and Naturipe berries, all of which use ‘eat brighter!’ packaging. Taylor demonstrated how to construct Sesame Street fruit and veggie trays using these produce items while discussing how this movement makes fruits and vegetables more appealing to children.
“Nature Fresh is incredibly excited to be part of the ‘eat brighter!’ campaign. The opportunity to connect with parents and children is something we have always been passionate about. In 2014, Nature Fresh Farms was recognized as The Produce Mom Partner of the Year for our efforts to connect with consumers and promote healthy living. ‘Eat brighter!’ is a natural fit for our company. We appreciate the support from our partner, The Produce Mom, to help us raise awareness of the industry-wide ‘eat brighter!’ campaign,” states Chris Veillon, Director of Marketing at Nature Fresh Farms.
Taylor also raised awareness of other movements happening within the fresh produce industry that encourage children to eat more fruits and vegetables, including Find Your Favorite®, the community outreach initiative of The Produce Mom and Indianapolis Fruit Company. The Find Your Favorite school show begins touring across Indiana this month as part of the Department of Education’s USDA Team Nutrition program. Testimonials from Find Your Favorite Heroes about the importance of consuming fresh produce will be followed with a fruit and vegetable sampling party.
To watch Taylor’s promotion of the ‘eat brighter!’ movement on IndyStyle, visit https://www.youtube.com/user/theproducemom/videos
About The Produce Mom®
Launched in January 2012, The Produce Mom is the official blog and consumer brand of Indianapolis Fruit Company, a supplier of fresh fruits and vegetables to retailers in more than 14 Midwestern states. The blog is authored by Lori Taylor, Marketing Manager, wife and mother. She combines her professional and personal experiences to share relevant industry knowledge with consumers.
The Produce Mom provides consumers with information on how to select, store and serve fruits and vegetables through resources such as the Find Your Favorite® elementary school education program, the Produce Mom Picks® initiative in grocery stores and restaurants, an online recipe directory, blog posts, social media and partnerships with fruit and vegetable suppliers.
As The Produce Mom, Lori has received national recognitions, including the top 40 Under Forty from Produce Business Magazine, Fruit & Veggies–More Matters Industry Champion by Produce for Better Health Foundation, Walt Disney Kids Concern, Well Dunn Recipient by the WNBA Indiana Fever, Woman of Influence by the National Center of Excellence in Women’s Health, Indiana’s Most Influential Dame at the Social Media Summit, a community partner for the Indianapolis Public Schools’ Foodservice Department and one of the most influential produce industry professionals in the “Packer 25” by leading trade journal, The Packer.
About Find Your Favorite®
Find Your Favorite is a community outreach initiative of The Produce Mom and Indianapolis Fruit Company designed to educate elementary students on the nutritional benefits of eating fresh fruits and vegetables by combining the influence of Heroes with simple, fun learning opportunities about fresh produce. In 2012, Find Your Favorite was piloted in 67 schools in the Indianapolis Public Schools system (IPS), which is the largest public school system in the State of Indiana. Volunteer Heroes participated in the 2012 IPS Find Your Favorite program by sharing personal stories about their favorite fruits and vegetables in short video segments and 2’ x 3’ sized posters. Approximately 18 professional artists, athletes and public service officials served as volunteer Heroes. The Hero posters were placed in cafeterias of participating schools.
Source: The Produce Mom®