INDIANAPOLIS — The Produce Mom® and food and lifestyle expert Chadwick Boyd have joined forces to provide recipe development and photography services to U.S. produce brands and their marketing teams. The new business offering gives produce marketers access to deep industry expertise and nationally recognized talent to create magazine-quality content that appeals to modern families and Millennials.
“One of the greatest needs for all produce brands today is high quality recipes, tips and images that showcase fresh fruits and vegetables in easy, modern ways and gets parents excited about being in the kitchen,” says Lori Taylor, CEO and owner of The Produce Mom. “Content these days is a premium, especially because social media networks, like Pinterest and Facebook, play such a large role in influencing what families buy at the grocery store.”
The new service delivers content to marketers that upholds the integrity of their brands while appealing to consumers on the same level as major food magazines and digital outlets. Three packages are offered:
- 5 recipes + finished photography
- 10 recipes + finished photography
- Custom – based on unique and specific brand needs
How-to, storage and entertaining tips are also included, depending on the nature of the content. Packages start at $11,500 and include concepting, recipe testing, writing, art directing, food and prop styling, and photography. For a limited time only, new clients will receive special promotion across the Chadwick Boyd social media channels to support their campaigns, which reaches national media and consumers.
“Our core specialty is working with brands to create content that is relevant in today’s food culture and compelling to everyday home cooks,” explains Boyd. “It’s exciting to bring this expertise to produce marketing teams and develop consumer-focused recipes, cooking tips and entertaining ideas using their fruits and vegetables just like magazines do,” Boyd added. “This is especially important in today’s world where growing and engaging followers and driving web traffic is such a critical part to trusted, ongoing dialogue with target audiences.”
The partnership between Taylor and Boyd makes complete business sense. Taylor works directly with produce marketers across the country and built The Produce Mom to help fresh produce brands connect more closely with consumers. Boyd is a longstanding consumer brand strategist, creating plans and programming for Panera Bread, California Pizza Kitchen and Food Network among many others. He also regularly contributes to Better Homes and Gardens, the TODAY Show, House Beautiful and more. Over the last couple years, the two have collaborated on client projects to align messaging and marketing efforts with target audiences, social channels and trends. In April, they teamed up for Boyd’s national “Entertaining with Vegetables” tour, bringing interactive, produce-driven events to Williams-Sonoma locations in the Midwest.
To set up a consultation or for more information on the new recipe and photography services, contact lori@theproducemom.com or inquiry@lovelyanddelicious.com. For a portfolio of examples, go to ChadwickBoydLifestyle.com/recipes.
About The Produce Mom®
The Produce Mom is an advocacy brand for the fresh produce industry: inspiring families to eat more fruits and vegetables, introducing consumers to produce brands, rallying the produce industry to converse with the consumer, and promoting policy to protect and increase the availability of fresh produce at American schools. The Produce Mom educates consumers on how to select, store & serve fresh produce through various platforms, including an online recipe directory, blog posts, Produce Mom Picks® initiative in grocery stores, social media, partnerships with fruit and vegetable suppliers, and television appearances. The Produce Mom has been featured on ABC, CBS, FOX & NBC news affiliates, as well as popular websites like Oprah, Thrillist and Huffington Post. The Produce Mom’s educational program, Find Your Favorite®, has been supported by the USDA Team Nutrition program & State Department of Education. Through Find Your Favorite, The Produce Mom is glamorizing fresh produce as well as providing educators and food service directors with resources to promote the consumption of fruits & vegetables at school. To learn more visit TheProduceMom.com.
About Chadwick Boyd
Chadwick Boyd is a nationally recognized food and lifestyle expert, TV host and consumer brand strategist with test kitchens in New York City and Atlanta. For more than 20 years, he has created content for consumer brands, including Food Network, Panera Bread, California Pizza Kitchen, and Josie’s Organics. He regularly appears on Food Network, Lifetime, Fox, NBC and more, and contributes to Better Homes and Gardens, House Beautiful, The Kitchn, TODAY.com and Huffington Post among others. Boyd has a Recipe Collection titled, “Entertaining with Vegetables,” and is working on a new vegetable book for modern home cooks slated for release in 2018. He is an ambassador for the United Fresh Produce Association and the Produce Marketing Association. This September, Boyd will host a series of food shorts in 4,000 movie theaters nationwide. Find out more at ChadwickBoydLifestyle.com.
Source: The Produce Mom®
