The Little Potato Company To Introduce New And Improved Products At Fresh Summit Convention And Expo
October 22, 2015 | 3 min to read
Edmonton, AB – The Little Potato Company is introducing its newest proprietary Creamer variety at the Produce Marketing Association’s “Fresh Summit Convention and Expo” in Altanta, GA this week, along with further innovation and improvement to its successful Microwave and Oven|Grill Ready packs that combine Creamers with convenient, delicious seasoning mixes.
The Little Potato Company’s newest variety, Chilean Splash, will be launched as a limited release specialty item in late 2015 in the U.S. and Canada in a new, eye-catching 1.5 lb gusset bag. After five years of carefully scaled planting, harvesting and tasting, new Chilean Splash will delight consumers with its unique and bold attributes.
“Bred in the rugged and fertile steppes of the Chilean Andes comes our boldest creamer yet. This rich, lively, and complex potato embodies the culture and history of its native lands”, said Angela Santiago, CEO and Co-founder of The Little Potato Company. “With a silky cream skin, luscious texture and unique ’splash’ of bright purple, Chilean Splash is sure to brighten your senses."
The Little Potato Company has successfully nurtured, tested, selected and introduced proprietary new varieties of Creamers for almost 20 years after launching in 1996. Their team of passionate potato professionals know how to choose a new variety for its taste, visual appeal, amenability to local climates and soils, and its ability to stay consistently delicious from harvest to plate throughout the year.
As the leader in Creamers, The Little Potato Company are also introducing refinements to their innovative Microwave and Oven|Grill Ready packs that were first successfully introduced just a year ago. All spice packs are now gluten-free, with no artificial color, flavor or preservatives and reduced sodium and sugar levels. A new package design features a faux-window to better highlight the fresh Creamer potatoes inside. They’ve also added a new “Three Cheese” flavor, combining the creaminess of Cheddar, the sharpness of Romano, and the nutty richness of Parmesan. The existing flavor line-up of Onion Medley, Garlic Herb and Barbecue Blend will complete the Oven|Grill Ready pack; and Garlic Parsley, and Savory Herb will continue to delight Microwave Ready fans.
“Our focus and passion at The Little Potato Company is creating more and more delightfully innovative ways for potato lovers to enjoy our Creamers while ensuring we support our customers with excellent quality products and service twelve months of the year,” said Angela Santiago. “We are the experts in Creamers. They’re all we sell and all we plan to sell.”
About The Little Potato Company:
The Little Potato Company is the world’s leader in Creamer sales and innovation. They sell and market several unique and proprietary varieties throughout the U.S. and Canada and will be celebrating their 20th anniversary in 2016. The Little Potato Company’s Creamers are sold in unique eye-catching packaging featuring colorful and appealing graphics and convenient sizes, and are supported by a top-of-class sales team and merchandising tools. The inspire and engage consumers through a successful and highly engaging social marketing program, and an informative and compelling new website launched in the Fall of 2015.
The Company has two sorting, washing and packaging facilities and five distribution centers throughout the U.S. and Canada. They have invested extensively in infrastructure and people to expand supply chain, logistics, distribution, sales and marketing to ensure ongoing excellent customer service, and meet growing demand. This investment program will continue with ongoing expansion in the U.S. in the coming years.
Source: The Little Potato Company