Team Frieda’s Shows Off The Power Of Purple At Los Alamitos Race On The Base

LOS ALAMITOS, CA  – Frieda’s team members took on the 5K run at the Los Alamitos Race on the Base on February 22.

Wearing their signature purple shirts with the slogan, “Eat one fruit a day that scares you,” the team consisted of Frieda’s team members from different departments with different levels of fitness. For many, this 5K race was their first race ever.

“I’m very proud of our team!” said Karen Caplan, President and CEO of Frieda’s Inc. “In addition to our commitment to change the way America eats fruits and vegetables as a way to support Americans increasing their consumption of fresh produce, we also have a strong commitment to our community and the wellness of our employees.”

Team Frieda’s is looking forward to participating in many more local race events in the future.

The 33rd Annual Southland Credit Union Los Alamitos Race on the Base event benefited the USA Water Polo National Training Center at the Los Alamitos Joint Forces Training Base and the Morale Welfare Recreation (MWR) for Military program at the JFTB.

About Frieda’s Inc.

Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic, Sunchokes®, Stokes Purple® Sweet Potato, and many more. Frieda’s new programs for 2014 include Power of Purple, with a focus on the nutritional value of purple, and Frieda’s Flavor Essentials, which highlights and promotes specialty ingredients for everyday cooking. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com.

Source: Frieda’s Inc.