Wilmington, Del. – Taylor Farms has announced they are increasing their contribution commitment to PBH with a $250,000 pledge over the next 5 years. Taylor joins other long-time $50,000+ annual PBH donors, including Paramount Farms, Stemilt Growers and Syngenta, who have been at or above the $50,000 level for several years.
“In the course of our industry conversation about the merits of a National Promotion Board for Fruits & Vegetables this past year, we were again impressed with the mission and the effectiveness of PBH,” said Bruce Taylor, Chairman and CEO of Taylor Farms. “PBH, with their sole focus of increasing fruit and vegetable consumption among Americans with their unifying message, Fruits and Veggies-More Matters, are incredibly successful in working with retailers and foodservice operators to get maximum leverage from industry resources. Increased fruit and vegetable consumption by American consumers will benefit them with a healthier diet and benefit the industry that produces and distributes great fruits and vegetables. We are proud to be a more significant partner in this important project.”
“We are both happy and humbled by this pledge of support in our mission to increase fruit and vegetable consumption for the better health of Americans. It is an honor to work for an organization that does something good for consumers as well as for the industry,” said Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH.
Taylor Farms, founded in 1995, is a major North American producer of salads and healthy fresh foods for foodservice, retail and retail deli partners.
PBH will announce the names of other companies declaring their increased pledge commitment to PBH in upcoming media outreach efforts as a way to thank them and to encourage the entire industry to commit to PBH the way PBH is committed to increasing fruit and vegetable consumption.
Source: Taylor Farms
