SALINAS, Calif. – In a continued effort to drive category growth through innovation, Taylor Farms® is introducing its new Chef Crafted Salad Blends. The Chef Crafted line consists of six distinctive blends, featuring flavorful combinations of fresh lettuces, crisp veggies, herbs and fruit, packaged together utilizing the company’s patented technology. The TaylorClear™ packaging highlights the ingredients and creates an ideal environment for salads that could previously only be found in flexible film.
“Like our successful Chopped Salad Kits, the new Chef Crafted line combines product innovation with packaging innovation and is grounded in consumer research,” said Mark Campion, President, Taylor Farms Retail. “This new product line delivers on our mission to be America’s favorite maker of salads and healthy fresh foods.”
In addition, Taylor Farms is excited to announce the Chef Crafted collection is a finalist for the coveted 2016 Produce Innovation Award from the United Fresh Produce Association. Attendees will have the opportunity to cast their votes for their favorite new and innovative products during the United Fresh Convention June 20th through 22nd in Chicago.
“The new Chef Crafted line not only caters to consumers’ taste preferences but also addresses the need to prepare a fresh, healthy meal in minutes,” said Kacie Vieth Ragsdale, Director of Product Development, Taylor Farms Retail. “In meeting with consumers, we heard clearly that this collection of salads offers the visual and taste experience typically found in premium, restaurant-style salads.”
Consumer research conducted by Taylor Farms found that 95 percent of participating panelists would purchase the Chef Crafted salads. While conducting the research, consumer panels indicated strong willingness to purchase Chef Crafted Salad Blends “in addition” to what they currently buy, presenting a great growth opportunity for retailers.
Six varieties are now available:
• Kale & Beet, 7.5 oz.
Green Kale, Red Kale, Beets, Carrots, Red Cabbage
• Snappy Spinach, 8.5 oz.
Baby Spinach, Baby Red Butter Lettuce, Grape Tomatoes, Carrots
• Summer Love, 8 oz.
Romaine, Kale, Carrots, Broccoli, Green Onions, Sweet Mini Peppers
• Apples and Greens, 8.5 oz.
• Spring Mix, Apples, Carrots • Greens and Sunshine, 7.5 oz.
Baby Red Butter Lettuce, Romaine, Grape Tomatoes, Radishes, Green Onions, Broccoli, Carrots
• Southwestern Crunch, 10.5 oz.
Romaine, Cabbage, Carrots, Cilantro, Green Onions
Chef Crafted Salad Blends are available now at west coast grocery stores and rolling out nationwide by late summer 2016 for a suggested retail price of $3.99. For more information, please visit www.taylorfarms.com.
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Taylor Farms Retail is a leader in innovation. Dedicated to being North America’s favorite maker of salad and healthy fresh foods, Taylor Farms Retail focuses on innovation by consistently developing new products and improving production methods. Taylor Farms is grounded in a commitment to quality with products harvested, packaged and shipped at the peak of freshness. Taylor Farms is family owned and based in Salinas, CA with twelve operating companies and distribution facilities throughout North America. www.taylorfarms.com
Source: Taylor Farms
