Salinas, CA – Produce leader Taylor Farms Retail and the iconic Green Giant™ brand are shining a spotlight on value added fresh cut vegetables this summer. The national promotion features $0.55 Instant Redeemable Coupons for select Green Giant™ Fresh cut vegetables and QR codes to enter into an exciting summer sweepstakes.
Customers will find displays in seven grocery chains nationwide featuring a QR code for customers to access the sweepstakes via mobile device. Social media posts will encourage vegetable lovers to enter the sweepstakes online from their desktop computer. An e-mail blast directed at Box Top Moms is also inspiring families to support their local schools by purchasing products featuring Box Tops for Education™ coupons and entering the sweepstakes.
The Green Giant™ Fresh National Sweepstakes Grand Prize winner will receive a $250 gift card to their local grocery store. One First Prize winner will receive a Weber Grill Q1000. The sweepstakes kicked off on July 17, 2014 and ends on August 16, 2014. Winners will be contacted by August 25, 2014.
Company Director of Marketing, Jennifer Fancher, said, “Green Giant™ Fresh is dedicated to providing healthy, quality products to customers each and every day at an exceptional value. With the launch of our coast to coast sweepstakes with Taylor Farms, we are giving American families a fun way to connect to our fresh products", Fancher explained. "By combining the opportunity to win prizes along with building awareness around the Box Tops for Education™ program, we are encouraging healthy summer eating habits as well as creating a way for Moms with school aged children to capitalize on a product with Box Tops for Education™ being included in the offer."
The six popular fresh cut vegetables that will feature a $0.55 Instant Redeemable Coupon are:
- 12 oz. Broccoli Florets
- 12 oz. Broccoli & Cauliflower Medley
- 12 oz. Vegetable Medley
- 12 oz. Stir Fry Blend
- 12 oz. Broccoli Slaw
- 8 oz. Sugar Snap Peas – Box Tops for Education™ item
The Instant Redeemable Coupons will be featured on products from July 17, 2014 through August 1, 2014.
Taylor Farms Retail is a leader in innovation. Dedicated to being North America’s favorite maker of salad and healthy fresh food, Taylor Farms Retail focuses on innovation by consistently developing new products and improving production methods. Taylor Farms is grounded in a commitment to quality with products harvested, packaged and shipped at the peak of freshness. Taylor Farms is family owned and based in Salinas, California with twelve processing plants and distribution facilities throughout North America. To learn more about Taylor Farms Retail products, go to www.taylorfarms.com
About Green Giant® Fresh
Green Giant® Fresh is the fastest growing brand in produce with offerings in all top 20 main vegetable categories. Green Giant Fresh is the leading Category Expert in the main vegetable category as evidenced by its recent Category Captain award through Progressive Grocer. Green Giant® Fresh is the only fresh produce brand featuring Box Tops for Education® coupons, the nation’s most important cause marketing program. Box Tops coupons can be found on over 100 Green Giant® Fresh products. Green Giant® Fresh is managed by Growers Marketing, LLC, a California-based company.
Related website: www.greengiantfresh.com.
Source: Taylor Farms Retail
