Bancroft, Wis.— Tasteful Selections™ #RescuedMoments campaign continues to inspire shoppers with time-saving recipes and useful cooking tips. The brand recently executed over twenty in-store events across the country to promote the bite-sized potato line and support the #RescuedMoments campaign which ends October 1.
Select retail stores in Dallas, Knoxville, New Orleans, Sacramento and Seattle featured Tasteful Selections displays, point-of-sale materials, and brand ambassador interactions with shoppers. Ambassadors promoted #RescuedMoments online resources and distributed thousands of coupons and recipe cards.
Shoppers enthusiastically accepted coupons and conversed with ambassadors to learn more about Tasteful Selections. Many were especially interested in entering the #RescuedMoments Sweepstakes. The grand prize winner will win a private cooking session for two with award-winning Chef Joey Elenterio at his newest restaurant, Cadence, in San Francisco. Two additional winners will receive kitchen cookware to help rescue moments. All shoppers are encouraged to visit Tasteful Selections social media accounts and TastefulSelections.com/RescuedMoments for other giveaways and to watch 12 cooking videos led by award-winning chef partners.
“Tasteful Selections is proud to lead the petite potato category with turnkey promotions for all of our customers,” stated Randy Shell vice president of marketing and new business development at RPE. “The positive feedback received after the in-store events reinforces our mission to provide extensive promotional opportunities and customer support.”
Over the course of the campaign, each market was further supported with online and mobile advertisements and blog partnerships.
Grown year-round in the Bakersfield, California area, Tasteful Selections’ unique varieties are simply amazing guaranteed and available at more than 10,000 retail stores nationwide. For more information visit TastefulSelections.com or contact an RPE sales representative at 800-678-2789.
About Tasteful Selections
Tasteful Selections, LLC is a joint venture of RPE, CSS Farms and Plover River Farms Alliance, Inc. They are a vertically integrated grower, shipper, marketer of premium specialty potatoes with unique attributes for size and flavor.
About RPE
RPE, a second generation family farm, is a category leader and key grower/shipper of year-round potatoes and onions. RPE prides itself on maintaining a high level of business integrity that includes commitments to environmental sustainability, as well as category innovation and retail solutions.
Source: RPE
