Bakersfield, Calif.—Tasteful Selections’ “Small potatoes. Big opportunities.” campaign continues to reinforce the brand’s position as the potato category’s most innovative leader. Now the “Amazing Differences.” messaging highlights the unique benefits of the brand for current and future customers.
Tasteful Selections, marketed by RPE, is highly distinguished from competitors. RPE’s proprietary consumer insights, turnkey consumer marketing support and extensive promotional opportunities are complimented with the product’s outstanding flavor, precise sizing and crop reliability.
Consumer insights attribute Tasteful Selections’ significant demand and popularity nationwide to the fantastic flavors of each variety. Tasteful Selections’ unique varieties include the brand’s signature Honey Gold. “They taste gourmet—full flavor, creamy texture. I love them,” stated one consumer in a recent nationwide independent consumer research study. “They have more flavor, making any dish feel a little bit more special,” acknowledged another participant.
Tasteful Selections’ competitors can’t match the fantastic flavors paired with best-in-class uniform sizing. The array of varieties, which also include organics, are offered in three different bite sizes, as well as a variety of packaging sizes including both mesh and poly packs. Packaging options can even be customized to fit a customer’s specific needs.
Tasteful Selections has the largest continual supply of bite-sized potatoes with five harvests each year for the freshest quality increasing demand in stores.
The “Small Potatoes. Big Opportunities.” campaign outlines the brand’s aggressive growth and expansion to a new 200,000 square foot facility in Bakersfield, California. Grand opening events will kick off next month with a day for trade media on March 18 followed by a day for food bloggers March 20. Opportunities for private tours for retailers and foodservice professionals are available by contacting an RPE sales representative at 800-678-2789.
Previous themes of the campaign have included Tasteful Selections’ track record for success proven through data and candid feedback from its retail customers.
Tasteful Selections LLC is a joint venture of RPE, CSS Farms and Plover River Farms Alliance Inc. They are a vertically integrated grower, shipper, marketer of premium specialty potatoes with unique attributes for size and flavor.
RPE, a second generation family farm, is a category leader and key grower/shipper of year-round potatoes and onions. RPE prides itself on maintaining a high level of business integrity that includes commitments to environmental sustainability, as well as category innovation and retail solutions.
Source: RPE
