Bancroft, Wis. — Tasteful Selections™ is launching an irreverent campaign that defines and provides the cure for an affliction impacting Americans across the country. From June to September, the brand will educate and protect consumers from FOUP—the fear of undercooked, unwashed or ugly potatoes, and create buzz in the specialty potato category.
The Tasteful Selections FOUP campaign educates consumers through on-pack messaging, point of sale materials and display bins. All marketing collateral describes Tasteful Selections’ FOUP-fighting factors and encourages consumers to visit TastefulSelections.com/FOUP where they can learn more about the newly discovered affliction.
The website offers several interactive elements. Consumers can watch the FOUP YouTube video, take the FOUP quiz, vote for their biggest FOUP, and pin FOUP statistics right to their Pinterest boards. Blog partners and Tasteful Selections social media channels also promote the campaign and show consumers how to become FOUP fighters in three simple steps: find Tasteful Selections at a store near them, prepare in one of their favorite recipes, and enjoy a FOUP-free life.
Consumers can also win a FOUP Cure Kit on the Tasteful Selections Facebook page to cure themselves and their loved ones of the fear. The kit includes a Tasteful Selections coupon, apron, recipe booklet, FOUP prescription pad and comes in a survival kit lunch cooler.
The irreverent campaign will also reach Americans across the country through online, mobile and radio advertisements, and a FOUP fighting street team will perform guerilla marketing by handing out Tasteful Selections coupons in select markets.
Grown year-round in the Bakersfield, California area, Tasteful Selections unique varieties are FOUP-free guaranteed and available at more than 8,000 retail stores nationwide. For store locations, recipes and more, visit TastefulSelections.com.
About Tasteful Selections
Tasteful Selections, LLC is a joint venture of RPE, CSS Farms and Plover River Farms Alliance, Inc. They are a vertically integrated grower, shipper, marketer of premium specialty potatoes with unique attributes for size and flavor.
About RPE
RPE, a second generation family farm, is a category leader and key grower/shipper of year-round potatoes and onions. RPE prides itself on maintaining a high level of business integrity that includes commitments to environmental sustainability, as well as category innovation and retail solutions.
Source: Tasteful Selections, LLC
