Brooklyn, NY – Buyers will have a unique berry promotional opportunity this fall and winter with the arrival of promotable volumes of Taste Me Do Good* Fair Trade and Fair Trade organic blueberries from interrupcion* Fair Trade. First arrivals begin in September with supply remaining strong though March, coming from Argentina and Chile.
The Taste Me Do Good* blueberry program presents a profitable opportunity for high quality product at promotable volumes during the fall/winter window. “Having organic blueberries during the Argentina timeframe is extremely unique and it gives us the ability to start off strong and continue right through Chilean availability,” states Rafael Goldberg, CEO of Interrupcion* Fair Trade in Brooklyn, NY. “We’ve been scaling our program for the last seven years and this year we’re expecting volume to almost double.”
The Taste Me Do Good* blueberry program markets to several key factors important to today’s consumers. “We are riding a huge wave of consumer interest about where our food comes from and how it nourishes our bodies: how food affects our nutrition and health, how food affects our world from environmental and social perspectives, and how we can play our parts in a healthy and sustainable food system we can relate to and appreciate,” says Goldberg. “We see very strong growth in blueberry consumption, especially in organic berry consumption and huge growth in fair trade products and values. Retailers can combine the Taste Me Do Good* message with the interest in berry consumption in general to yield an exciting and successful promotion during this extended marketing window.”
According to statistics from United Fresh, the market saw a 40% gain in organic berry sales in the fourth quarter 2012 compared with the same quarter in 2011. “The Organic Trade Association in 2013 reported that 81% of U.S. families are buying organic and 4 in 10 are buying more organic than the previous year,” states Goldberg. “The Fair Trade market, according to the Fair Trade Almanac 2011, is $1.3 billion in the U.S., and Spins LLC 2011 reported that overall Fair Trade sales were up 75% in 2011. A market survey conducted by BBMG in 2010 reported 67% of Americans believe it is important to buy products with social and environmental benefits.”
Goldberg continues, “Taste Me Do Good* blueberries drive sales at retail by combining all these hot button issues. Our retailer partners can use this great high quality item with unique availability and compelling volumes in a consistent in-store program. It gives them a way to differentiate themselves with competitors and the rest of the market.”
Goldberg intends for this program to bring blueberries to another level. “This is more than just having blueberries,” he says. “Through this program retailers can add value to the customer experience by having the best blueberries on the market that also address larger concerns important to shoppers.”
Taste Me Do Good* offers a variety of promotional support including ready-to-go shelf talkers and display materials. “We also custom-make materials for specific customers,” explains Goldberg. “Additionally, we will provide the opportunity to conduct a demo-tasting program for interested retailers. We’ll also be actively pushing consumer education and media content through our QR codes, website and Facebook. We have some unique consumer facing animation and video content to tell the story in a fun and exciting way.”
For more information, please visit www.interrupcion.net
Interrupcion* Taste Me Do Good* guarantees fair pay and safe work for the people harvesting the foods we enjoy and greater sustainability for the earth we all share. We are a community working to build a better farming and nutrition system centered on the human being, through conscious consumption, sustainable development, fair trade, organic farming and biodynamic nutrition. We develop and supply an ever-growing assortment of top quality delicious organic and fair trade foods, continually investing in the sustainability of each of our supply chains and building a network of producers and consumers joined by the common desire to build a better world through responsible action.
Source: Interrupcion* Fair Trade
