Tapping into the Power of Produce in the Age of Functional Nutrition and Wellness

Gut health is trending. Brain clarity and focus are in. Anti-inflammatories and metabolism-boosters are top of mind and driving purchasing decisions. In the midst of the wellness wave, shoppers are turning to products that promise improved digestion, energy, and overall health.

The irony? While functional drinks, trendy powders and supplement brands fight for shelf space, the ultimate functional foods have always been here. Whole, fresh produce grown from the ground remains the most natural and powerful source of nutrients today’s health-conscious consumers are seeking. It’s not marketing – it’s biology. That’s why produce brands shouldn’t just be riding the wellness wave, they should be leading it and leveraging it for long-term growth.

To learn more, please visit DMA Solutions.