Talley Farms Announces New Look

ARROYO GRANDE, Calif. — Talley Farms of Arroyo Grande, California announces the launch of its new brand image, which includes a new logo, website, social media sites and videos. FreshXperts worked hand-in-hand with Talley Farms to create the solutions that communicate the Talley Farms brand, and its family of brands, to commercial customers and consumers.

Talley Farms recognizes that today’s consumers want to know how and where their food is being sourced. The new website is an excellent tool for Talley’s customers to pass on to their consumers, thereby connecting consumers with Talley’s family farm.

Brian Talley, president of Talley Farms, remarks, “Something our customers share with us all the time is that fact that the quality of our produce is just about the best in the market. People tend to pick it up off grocery shelves more readily and it tends to last longer.”

Talley Farms is excited that their online image now communicates their commitment to quality, love of family, passion for farming, and involvement in their community. In the Welcome to Talley Farms video on the company website, Talley comments, “I’m very proud of the fact at Talley Farms, that every day, we put our best foot forward in terms of quality…”

One way Talley Farms is connecting with consumers online is by posting recipes, cooking videos and educational videos. Videos such as A Day in the Life of a Bell Pepper and Precooling Your Vegetables posted on TalleyFarms.com educate consumers on how the farm prepares the produce for market. Recent Facebook postings have included recipes for produce found in the Talley Farms Fresh Harvest subscription produce boxes.

Talley Farms is a fourth-generation farming operation in the Arroyo Grande Valley of Central California. This valley has a unique micro-climate that allows many of the Talley Farms crops to be grown year-round. Talley Farms grows bell peppers, cilantro, Napa cabbage, spinach, Brussels sprouts, and bok choy. They package under the label of Talley Farms, Arroyo Grande, and Biddle Ranch. The Talley Farms family has grown to include Talley Vineyards and Talley Farms Fresh Harvest, a subscription produce box program currently servicing California, Arizona, and Nevada.

The new Talley Farms website, www.talleyfarms.com, is designed to dynamically change its layout to give a great visitor experience on desktops, tablets and smartphones.  You can also find Talley Farms on YouTube, Facebook and Twitter.

FreshXperts is a multi-disciplinary consultancy group of experts focusing on the fresh industry. FreshXperts are located throughout North America. They work together to bring their individual expertise to meet each client’s unique needs. FreshXperts Anthony Totta and Mike Chirveno both worked on the Talley Farms project and reside in the Kansas City area.  More information about FreshXperts is available at www.freshxperts.com.

Source: Talley Farms