Perry, GA – Sweet Georgia Peaches are arriving at a grocery store near you. This year’s crop is expected to not only be delicious, but also, abundant.
As the quintessential summertime fruit, its no surprise that this season’s peak months are expected to be in June and July and continue through mid August. “It’s going to be a great year for Georgia Peaches,” said Will McGehee of the Georgia Peach Council. “We expect this year’s crop to surpass last year’s and the quality of the peaches will be outstanding.”
To extend its consumer awareness and education efforts, the Georgia Peach Council will schedule a number of television cooking demonstrations throughout the campaign, and has created a “Georgia in July” retail kit for use by strategic partners in target markets throughout the Southeast, Northeast and Midwest. The kit includes point of sale merchandising display bins highlighting freestone peaches, Georgia Peaches farm market bags, recipes and nutritional information.
The creation of a Facebook application was so successful last season, Georgia Peaches will offer it to retailers for use in social media campaigns. The unique Facebook application allows consumers to send a “virtual” Georgia Peach to sweeten someone’s day. Retailers can now share the app on their web and social media sites, and consumers can also access the app by logging onto the Georgia Peach Council’s Facebook Page at http://www.facebook.com/SweetGeorgiaPeaches.
Social media will continue to be an important component of the Georgia Peach Council’s strategy, with an increased presence on Facebook, Twitter and Pinterest.
Additionally, Big Fuzzy, the Council’s peach mascot, will greet attendees and runners at this year’s Peachtree Road Race, held each July 4 in Atlanta, Georgia. The estimated 60,000 runners who cross the finish line will be rewarded with a Sweet Georgia Peach. Photos taken with the mascot will be uploaded onto the Council’s Facebook page.
ABOUT GEORGIA PEACHES:
Georgia is known throughout the world for its famous mouth-watering peaches. Each year, the state produces more than 130 million pounds of the fruit between mid-May and mid-August. Delicious and nutritious, Georgia peaches are high in fiber and major nutrients, including vitamins A, C, potassium, and made up of 87% water. For calorie counters, a medium-sized Georgia Peach contains approximately 40 calories, fewer than comparable-sized apples or pears. Be sure to visit www.gapeaches.org for more fun facts and recipes.
Source: Georgia Peach Council
