Yakima, WA. – Domex Superfresh Growers® has been recognized for their recently redesigned consumer-friendly website, www.superfreshgrowers.com. The American Advertising Federation’s Yakima-based chapter selected the site for its design and ready access to helpful information and current news about fruit and how it is grown and used. “We are gratified with this recognition of our consumer outreach”, says Loren Queen, marketing and communications manager. “We have always made our efforts to connect with consumers and educate them about our fruit a top priority at Superfresh Growers. In fact, our vision statement is that we will be the best in the world at connecting tree fruit growers to the end consumer”, continues Queen. “Our redesigned website is an ideal example of this focus”.
During the last quarter of 2010 Superfresh Growers, always a leader in integrating technology, began placing QR codes in point-of-sale materials. These QR codes, short for “quick response”, can be scanned by smartphones to relay information or a web address for consumers to review for more information about the product, its use or production. “Our QR code currently leads consumers to our recently deployed mobile website, www.m.superfreshgrowers.com, where they can sign up for our Superfresh News, follow us on Twitter or Facebook or link to our YouTube channel to watch videos”, says Queen. “The beauty of the QR code system is that you can quickly alter the information viewed, making them ideal to use for in-store promotions, or retailer or variety-specific information. QR codes are very useful in delivering content that can impact consumers at the point of sale”, he concludes.
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Domex Superfresh Growers® is an international fruit marketing firm located in Yakima, Washington. We grow and market both conventional and organically grown domestic and imported apples, pears, cherries, apricots and other stone fruits. Domex Superfresh Growers, 151 Low Rd., Yakima, WA. 98908, 509-966-1814, www.superfreshgrowers.com.
Source: Domex Superfresh Growers