Sunions Comprehensive Retail Marketing Campaign Includes New In-Store Materials

PARMA, ID – Sunions, the game-changing tearless and sweet onion that captured wide consumer and media acclaim in its inaugural season, returns this fall to once again eliminate tears and bring amazing sweet, mild flavor to kitchens across the country. 

A product of more than three decades of research, development and natural hybridization by Nunhems Vegetable Seeds, Sunions are a long-day sweet onion variety grown domestically in Washington and Nevada. But unlike other long-day onions, Sunions actually become sweeter and tearless in storage. Most other sweet onions available during the same window of availability – typically November to April – are currently imported from South America.  

Consumers shared their rave reviews with growers about their experiences last season: “I want to compliment you on the best onions I've ever eaten in my life,” said Rick S. “I can eat them like an apple.” “Because they are tearless, my children can help me chop, dice and slice them,” said Andrea D.

Using a certification unique to the onion category, a sensory panel with full authority and power to determine Sunions ship dates follows a tightly-controlled protocol including three separate tests for both flavor and tearlessness before releasing Sunions for shipping.

In its inaugural season of availability, Sunions racked up more than 1.2 billion consumer media impressions in print, radio, web and television media including appearances on ABC’s The Chew and Good Morning America. The Daily Meal told readers “Onions that don’t make you cry are finally here and we’re crying tears of joy,” and Huffpost said “Put your goggles away people!”

Sunions are backed by a comprehensive marketing plan including point-of-sale materials, produce manager education, social media content and a consumer advertising and public relations campaign. For more information visit www.iheartsunions.com or for product availability, please contact Sunions distributors Generation Farms, Onions 52 and Peri & Sons Farms. 

Learn more about this season’s marketing program at PMA’s Fresh Summit in Orlando, FL October 18-21 from Generation Farms at Booth #1421 and Onions 52 at Booth #4181. 

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About Sunions

Sunions, America’s first tearless and sweet onion, didn't happen by accident. The product of nearly 30 years of research, development and natural hybridization, this game-changing onion is crunchy and sweet with a mild flavor. Once harvested, Sunions follow a tightly controlled flavor protocol and are tested throughout storage until they reach peak flavor and maximum tearlessness. Then, and only then, do Sunions growers ship them to retailers around the country. There are plenty of reasons to cry in this world – now onions don’t have to be one of them. Sunions are marketed and distributed exclusively by Generation Farms, Onions 52 and Peri & Sons Farms.

Source: Sunions