SunFed Unveils New, High-Graphic, Perfect Melons Bins

RIO RICO, AZ and MCALLEN, TX – With summer just around the corner, SunFed is ramping up its efforts to make the watermelon category a destination in produce departments with the introduction of a new, high-graphic, uniquely designed, Perfect Melons™ bin.

“The goal of this new bin is to catch the consumer’s attention and drive more traffic into the produce department and increase the ring at the register for our retail partners,” Craig Slate, Vice President of Sales, SunFed, said. “Along with the eye-catching concept of the bin, we are offering specialized stickers that say “Hello, I am perfect,” to further create brand awareness among consumers and liven up the melon category.”

With the recent launch of these watermelon bins throughout the U.S. and Canada, SunFed has been receiving positive feedback from both consumers and retailers as the program gets underway. Currently SunFed ships watermelons year-round with heaviest production centered in the spring and summer months from growing operations throughout Mexico. Quality and flavor have been excellent and promotable volumes will carry retailers through the heat of summer and beyond.

“Our goal is to give more value to the retailer by creating a more exciting watermelon program while also expanding our category penetration,” Adds Brett Burdsal, VP of Marketing. “We do not view our watermelons as simple ‘commodities.’ The care that we put into our crops, and the processes we put into place, have allowed us to offer a more select and quality product.”

SunFed’s new Perfect Melons™ bin presents a picnic-themed motif inspired by the work of graphic designer and award winning filmmaker Saul Bass.

“This artwork specifically draws from Bass’ novel Henri’s Walk to Paris which is the story of a young boy who lives in France and decides to pack a lunch and head for Paris,” Burdsal stated. “Since the point-of-view is that of a child, the characters are not represented in full-body illustrations, but rather a waist-to-toe depiction as a child would see. As you can see in these bins, the figures are half represented, which I believe allows the consumers to insert themselves into the story, see what they want to see, while creating their own relationship to the product.”

For more information on SunFed’s Perfect Produce® program, please visit the team at United Fresh 2016 in Chicago, Illinois, at booth #1840.

About SunFed

Headquartered in the high desert of southern Arizona near Nogales, we are a fresh produce company with a passion for providing the highest quality fruits and vegetables, produced by the world’s finest growers. This passion and our commitment to developing FRESH INNOVATIONS have earned us a reputation for providing fruits and vegetables with extended freshness and consistent flavors, textures and colors. We are proud to be an industry leader in food safety, which is a culture ingrained throughout our company and backed up by technology, packaging and processes. We employ a team of food safety specialists who have set the highest standards in the fresh produce industry and then administer internal audits to ensure that we’re meeting or exceeding them.

Source: SunFed