Bakersfield, Calif. – Renowned grower, marketer and breeder of fresh fruit varieties Sun World announced its partnership with Farm Star Living, a national lifestyle brand that celebrates American farming, farm-fresh foods and the farm-to-table food movement.
“We are thrilled to have Sun World onboard as Farm Star Living’s exclusive grape sponsor. You truly can taste the difference in their grape varieties and we’re excited to help educate consumers about that difference,” Farm Star Living Founder Mary Blackmon said.
To celebrate their partnership, Farm Star Living and Sun World are running the “Make it a Sun World Summer!” Sweepstakes where five lucky winners will enjoy a three-month supply of Sun World grapes and one grand prize winner will be awarded a Villy’s Custom Beach Cruiser. The sweepstakes can be entered daily now through August 31, 2014 at http://www.farmstarliving.com/sweepstakes and will be promoted through both company’s websites and social media channels.
“The sweepstakes and our partnership with Farm Star Living are part of our broader efforts to engage with consumers digitally in order to promote grapes as a sweet, yet healthy snack option, to educate consumers on other exciting and delicious ways they can incorporate grapes into their meals, and ultimately elevate awareness and affinity for Sun World and our grape varietal brands,” Senior Vice President of Sales & Marketing Gordon Robertson said.
“Farm Star Living’s focus on fresh healthy foods from the farm makes it a natural fit for our brand, and with the its rapid audience growth since launching, we believe the site and Mary Blackmon are fast becoming influential amongst consumers.”
About Sun World International, LLC.
Sun World first sunk its roots into the fresh fruit and vegetable industry in 1976. The Company began as a packer and marketer of fresh produce, and today, breeds, grows and markets its signature proprietary varieties and brands such as SUPERIOR SEEDLESS®, SCARLOTTA SEEDLESS®, MIDNIGHT BEAUTY®, AUTUMNCRISP® and ADORA SEEDLESS® (grapes), and LE ROUGE ROYALE® and LE JAUNE ROYALE® (sweet peppers). For more information visit: Sun-World.com and become a fan at Facebook.com/SunWorldFruit and on Twitter @SunWorldFruit.
About Farm Star Living
Farm Star Living is the lifestyle brand that celebrates American farming and farmers and has the most extensive resource of locally-sourced farm to table restaurants across the USA, not to mention a national resource of farms offering fun activities for all. The Farm Star Living website, www.farmstarliving.com and Farm Star Living app is the first of its kind.
For more information about Farm Star Living, please visit: www.farmstarliving.com, download the Free Farm Star Living App or become a fan via: www.facebook.com/FarmStarLiving and on Twitter @FarmStarLiving.
Source: Sun World International, LLC
