Summer Citrus From South Africa Season Finishing Strong

CITRUSDAL, South Africa – Summer Citrus from South Africa (SCSA) approaches the end of a strong growing season with steady volumes of Navels and Midknights available until the end of October. The last conventional vessel will arrive to the Port of Philadelphia the week of Sept. 26, concluding this season’s shipments for SCSA.

“Each year, our goal is to provide superior quality citrus to the U.S. market that compliments local production and availability,” Suhanra Conradie, CEO of Summer Citrus from South Africa, said. “The market has been unique this year with local production running later than expected and other Southern Hemisphere shippers coming on strong, but we’ve stayed the course on our shipping volumes and have been successful in continuing to grow our customer relationships.”

To support the strong growing season, SCSA held its first consumer campaign this summer, which included a digital promotion, influencer partnerships and social media outreach to raise brand awareness and promote in-season citrus options. Results from the campaign included adding 5,300 new contacts to the brand’s database, which the brand will nurture to continue the process of turning new consumers into brand advocates. With the success of this campaign, SCSA plans to instill brand loyalty for future growing seasons.

To schedule an appointment with Suhanra Conradie at Fresh Summit, please email suhanra@summercitrus.com, or visit the Global Connections Reception, sponsored by SCSA, Oct. 15 from 5:15 pm – 7 pm.

About Summer Citrus from South Africa (SCSA)

Summer Citrus from South Africa represents the group of South African citrus growers who consolidate their logistics, marketing and sales efforts to bring the finest citrus fruit to market during the U.S. summer season. Established in 1999 and re-branded for expanded marketing efforts in 2016, the group provides Navels, Midknights, East Peelers, Star Ruby Grapefruit and Cara-Cara oranges across the globe. For more information about Summer Citrus from South Africa, visit www.summercitrus.com and visit the brand’s Facebook and Twitter pages.

Source: Summer Citrus from South Africa (SCSA)